Anvil Design Co.

Branding and graphics for

Throwback Thursday to this branding project for
From the Brand Guidelines:
"The mark is a pipeline, that winds its course in the shape of a lowercase “e”, and finishes with an arrow point. The arrow alludes to the ever-forward progress and potential of the final product, as well as the forward progress of the construction of the cracker itself. The colors represent the transformation of the cracking process, with red - denoting energy - at the start, and signifies ethane in the nascent stage of the cracking process. Then, as the pipeline progresses, there is a progression in color as well. The color gradient from red to blue further translates the cracking process, with blue - denoting trust and professionalism - to represent the final product."