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An energy drink for those who work when the world sleeps.
This spot brought the after-hours to life through raw movement, gritty visuals, and energy built to last.
All energy. No compromises.
05/20/2026
Night Shift Energy wasn’t designed to sit quietly on a shelf.
From the beginning, we approached the brand like a campaign first — building a world around the product through cinematic visuals, bold gritty graphics, and after-hours energy that feels alive in motion.
In the end, strategy and creative came together to showcase what sets Night Shift Energy apart from anything else on the market: energy that works harder.
Fantasy fans, lore lovers, chapter-a-night devourers — we see you. We designed Merch to feel like : friendly, local, smart, and a little bit nerdy in the best way.
Wear your bookish heart out loud.
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1109 Highland Road
Baton Rouge, LA
70802