Rankanywhere

Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson: After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…Read more ›

Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson We’ve passed the high-water mark of content marketing. So where do we go from here?

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It): But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.…Read more ›

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It) Google’s search results aren’t set in stone—they’re always changing.