Pathfinder SEO

I'm going to show you how to craft an impactful, future proof eCommerce SEO strategy in 2 minutes.

Real quick, I'm Lindsay Halsey, co-founder of Pathfinder SEO. We help eCommerce websites, get found on Google following a guided approach to SEO. In an industry that's ever evolving and noisy, we bring clarity, structure, and support — so you can get found on Google ease.

Here's how we do it.

We start with audience. Your SEO strategy needs to be grounded in connecting with your prospective customers. In this example, let's say we're creating an SEO strategy for an eCommerce brand that sells outdoor gear, like Mountain Hardware. Their target audience includes people with active lifestyles.

With target audience in hand, we're ready to align our SEO strategy with our customer acquisition funnel.

The funnel is simple. We're trying to connect with our audience in three phases. At the top, we're building awareness. Then we move into consideration and conversion.

On an eCommerce website, your blog is likely to align with the awareness phase.

Then pages including collection and product pages will align with consideration.

An finally the homepage and pages like a sale or discount page will align with conversion.

Let's look at this through the lens of keywords.

Here we have phases like "best tents for camping with dogs" or "kilimanjaro packing list" at the top of our funnel. These keywords help us get in front of the right audience and to provide helpful education on our blog that shares our expertise.

We then have phases that align with our product groupings during the consideration phase. These queries map to people with a shopping intent.

At the bottom of the funnel, we have the brand. This may also include the brand plus product names, the brand compared to a competitor, or the brand plus words like sale.

And that's it. In 2 minutes, we've crafted an eCommerce SEO strategy that's grounded in the real world and maps to how the business acquires customers.

See how Robyn built her confidence in delivering SEO services and grew her recurring revenue with Pathfinder SEO.

"My number one challenge before signing up for Pathfinder was severe imposter syndrome around SEO. Not knowing if I understood it well enough. Not feeling confident offering it as a service and knowing if I was really going to be able to help clients.
I often questioned did I really know what I am doing. Am I doing this correctly? I also felt like I was leaving a lot of money on the table. How do I learn about this? How do I build up confidence?
That’s why when I found out about Pathfinder, I was like this is exactly what I need. I like to call you guys experts in my back pocket because if I ever struggle with something I can come to a coaching call, open office hours, get my answers and feel like an expert. If you are on the fence about signing up for Pathfinder, just do it."