Erin R Read

"Advertising can’t fix a bad marketing strategy or an unfocused brief. It can’t make up for lousy products or a mediocre brand experience."

Another spot-on post from .

Fix it in Post cartoon | Marketoonist | Tom Fishburne In an advertising shoot, we often hear someone say, "we'll fix it in post". It can be comforting to hear (particularly at the end of a long day), but it's often a cop out.

Keep it clear & consistent and honor commitments.

13 smart tips for authentic copy from Pat Friesen via .

13 Tips for Writing Authentic Copy Authenticity is becoming the mantra for more consumer and B2B brands. As copywriters, we’re advised that customers are shying away from hard-sell hype, so it’s up to our advertising copy and online content to communicate brand authenticity in the form of authentic copy.