Substance151, Benefit LLC

Join our principal Ida Cheinman at the SMPS Northeast Regional Conference for a timely and dynamic session on creating a marketing differentiation for your firm.

As the lines between “human” and “artificial,” “real” and “fake” are getting more and more blurry, trust, people and relationships have come back to the forefront.

Your competitive advantage will not come from competing with AI to deliver more, faster. It will come from differentiating on what AI cannot do: building trust and relationships, humanizing your brand and communications, and creating emotional connections with those your firm wants to attract. Because even in the B2B environment, we’re still doing business with humans.

The program will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm. You are guaranteed to walk away inspired and with a practical roadmap to get started!

Marketing planning is hard! Building a plan in the always-changing business environment is even more challenging. Sometimes, the greatest challenge creates the greatest opportunity!

Are you wondering where to start? Find out here:

Agile Marketing Planning: Flexibility Meets Results | Substance151 Agile marketing planning advocates breaking up long-term, big-picture goals into more manageable chunks and help marketers manage change more effectively.