Digital Caffeine

Which potential customer do you think is more likely to buy your service: One that calls you directly or one that fills out a form and waits for you to get back to them? We have found with our service-based clients-- it’s much easier to convert the callers into paying customers. They got them right on the phone. While forms are still a good option to have, our clients then have to track them down with a call or email.

That’s why we’ve been rolling out Facebook’s Click-To-Call Ads for our local service-based clients

These are great complementary campaigns to run alongside landing page campaigns and FB lead form campaigns. As with any campaign using phone calls as a CTA, the best way to measure results is to utilize a call tracking software (we use CallTrackingMetrics). This will allow you to measure the actual number of calls received from any specific campaign.

Feel free to reach out if you want to learn more about setting up your own click-to-call campaigns with call tracking.

Which would you prefer, a maid who works 3 hours each time she cleans your home and does a so-so job, OR, for the same price, a maid that only works 1 hour, but gets your home so clean you realize your bathroom tiles are actually a lighter color than you originally thought?

So why be obsessed with how many hours someone is working on your team if they are doing a stellar job and getting sparkling results?

In Pre-Covid days, some workers, especially in the financial sector, would leave a jacket on their chairs, a cup of coffee out, and their computer on so it looked like they had just gone to the bathroom because their bosses wanted to know they were still at their desks at 9pm.

To make sure workers are putting in long hours during Covid Times, I’ve heard how some managers are requiring their teams keep their Slack channels always open and even use special software to monitor their keystrokes! Instead of measuring hours, it makes much more sense to measure results.

That’s what we do at Digital Caffeine. And with the money we save on not buying timesheet and keystroke monitoring software, we have more to spend on tasty caffeinated drinks instead.

How We Helped Drop the Cost Per Lead for a Local AC, Heating and Plumbing company by $70.

"The real difference between DC, the other firm and most firms I have seen is that I really, truly feel like they treat our budget as their own."

-
David Cease
Marketing Director

Case Study: Plumbing & HVAC | A.J. Michaels

Should you have a cup of caffeine during a meeting, especially if it's a stressful one? If you're a woman, absolutely.

If you're a man, go for decaf.

According to the study below, for men, caffeine undermines their performance and confidence in stressful situations.

For women, it has a beneficial effect on these same factors.

This, however, only applies to caffeine.

When it comes to Digital Caffeine, it's beneficial in all circumstances.

Coffee helps women cope with stressful meetings but has the opposite effect on men Interesting stuff, could this highlight that the effects of caffeine on the sympathetic nervous system, coupled with men's sympathetic nervous system activation in response to stress leads to some kind of over stimulation?Furthermore, does this highlight that women don't exhibit a strong sympathetic...