Nightshift Creative

Always a blast making art for our good friends at x 🛹🍻

INFUSE ❤️ Red IPA
This was a special one, benefitting

Swing by the brewery for cans —- and the boardshop for merch!

A glimpse into the exploration that launched a full web redesign for who every year puts on the four of the world's largest in-water sail and powerboat shows. Coupled with a rebranding, we explored different colors, marks and individualized UX per show to land on something simple and mobile friendly. Swipe for the final web design!

As a branding company owned and operated by two life-long skateboarders, it came pretty natural for us to partner with our good friends at to create a brand strategy to bring their new vision to life. We knew this would be a passion project from the start, and we’re so hyped on how things are shaping up.

Sorry, Mom Skate Co.’s story is one that has been shared by all members of fringe and counter cultures and their relationship with the world, their community, and most importantly, their mothers. Skaters, punks, hippies, goths - all of these subcultures live and breathe acceptance and character while falling short of familial expectations. Sorry, Mom Skate Co. embraces these individuals who chose to live life their own way, regardless of who they may disappoint, and provides them a sense of community that’s free of judgement for the ways that they choose to live. Skateboarding is at the heart of Sorry, Mom Skate Co., but it welcomes all misfits and anyone who has ever upset their mom.

With the brand foundation in place, we’re currently building an eCommerce shop for Sorry, Mom, launching this year!