MICA Professional Development Courses

CONQUERING THE NEW ADVERTISING LANDSCAPE, ONE PIXEL AT A TIME—Instructor: Craig Strydom, Saturdays, 9:30am -1pm, 2/12-4/30, $585. The much beloved 30-second TV commercial is dead. To survive today's newly defined media landscape, creatives and ad agencies alike need to adapt. In this hands-on, media-rich and experiential class, we will attempt to understand what it takes to create breakthrough advertising in today's cluttered and unpredictable world. We will look at advertising techniques, old and new, and discover why all are equally relevant. This class will explore creative methodologies from the 'Selling Idea' to the 'Creative Leap' to 'Disruption' and beyond. In the process we will attempt to hunt down the illusive logic governing the powerful, yet unpredictable 'viral' ad. Computer skills a plus. Curiosity mandatory.

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REGISTER FOR CLASSES NOW! ONLINE: www.mica.edu/spcs or by phone at 410-225-2219.

School for Professional & Continuing Studies A rich selection and varied schedule make the School for Professional and Continuing Studies accessible for all who are interested in pursuing the study of art at Maryland Institute College of Art. The wide range of fine arts and design courses include classes and workshops in drawing, painting, pho