Catalpha Advertising & Design

FDA moving to require nutrition on front of package.

I hate the idea because it impacts the natural way consumers discover product. forcing consumers to read nutrition before anything else will hurt brands of every size. Worse is the consumer experience. It's not how people purchase. The majority do look at nutrition before committing to buy but it is never the first thing we look at.

Video: FDA Front-of-Pack Nutrition Label Timeline Insight Eric Greenberg, a Chicago-based attorney with expertise in FDA regulatory compliance, shares his thoughts on the drawn-out timeline for the FDA's front-of-pack nutrition label proposal from January 2025.

What Manufacturers Really Want From Their Point of Purchase Displays

What Manufacturers Really Want From Their Point of Purchase Displays Learn about the the common goals that all product manufacturers from their point of purchase displays.

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation
Here we go again. This is a cycle of big agencies then we move to cycle of small and boutique agencies.

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.

Do you need to modernize your brand?

Be very careful in actions that visually change your brand that has been around for 5+ years. That time has built a following and a relationship with your consumers. If you have an incident like Bud Lite had that alienated the core consumer you need something. But the short term exposure may not have damaged it enough to warrant a new visual for your brand.

5 Ways to Modernize Your Legacy Brand in 2025—and Beyond - Chief Marketer Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Instagram launches Trial Reels to empower creators to test new formats

Why use TikTok with impending ban on it? And why are we not concerned about our privacy with TikTok? States were banning it from employee phoes just a year ago.

Instagram launches Trial Reels to empower creators to test new formats Instagram launches Trial Reels: Creators can test content with nonfollowers before sharing it widely to cater to increasingly data-driven influencers.