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What people talk about, and tell others about, is based on how they feel about it. If it is BAD or NON-EXISTENT, it is a major hit to your brand value. Reputation precedes you into every conversation, every engagement, and every sale. As far as your audience is concerned, they need to know you are WORTH talking to. BUT…a good reputation cannot be built, bought, or acquired. It isn’t something that
10/11/2021
Partnerships & Projects: Propr extended the brand identity to include custom icons and designed and developed a website to support the marketing efforts for a consulting firm focused on developing projects, initiatives, and ideas that improve our world.
09/29/2021
Partnership & Projects: In partnership with Upspring’s insightful marketing team, Propr conducted extensive market and brand research that informed repositioning, messaging, brand redesign, website redesign, and the redesign of marketing assets for print and social media.
09/27/2021
Your customers want a hedgehog, not a fox. So, take the time to design your hedgehog concept.
The point of this saying is, the hedgehog is an expert at not getting eaten by the fox. But the fox needs a million tricks to eat. As we all know, when we have a big problem, we want an expert to help, not a generalist or hobbyist. Your hedgehog concept defines your expertise.
Check out the latest on the Propr Mattr blog.
Customers Want a Hedgehog, Not a Fox - Your customers want a hedgehog, not a fox. So, take the time to design your brand's hedgehog concept. Read below to learn why and how to do that.
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Baltimore, MD
21214
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| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
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