Orange142
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Driven, creative, analytical and personable, we do what we do because we love it, we chose it, and we want to use our knowledge and tools to meet your needs and enliven your business.
What does it take to balance bold creative for Fortune 500 brands and local voices—without losing the idea? In Episode 137 of Insights in Action, Andrew Singleton of Preacher shares how collaboration fuels stronger work, what drew him to Preacher’s design-led approach, and the thinking behind their recent Xfinity campaign.
At Orange 142, we partner with agencies like Preacher to extend creative impact through advanced ad tech, data-driven optimization, and performance solutions that connect ideas to measurable results.
🎧 Listen on Spotify: https://hubs.ly/Q04h5GdY0
▶️ Watch on YouTube: https://hubs.ly/Q04h5B-n0
🚨 Teaser clip: If ChatGPT Doesn’t Know You Exist, Do You?
“Stop writing for clicks and start writing for comprehension.” — Christy Nolan, VP of Delivery Solutions, Orange 142
TechCrunch just reported what Google confirmed at its I/O Conference: the “10 blue links” era is ending, with AI-first search rolling out this summer. Discovery is shifting now—which is why our latest webinar is more relevant than ever. In this session with My Pigeon Forge and the 4A's / American Association of Advertising Agencies, we show how destinations are building visibility across ChatGPT, Gemini, and Perplexity—so brands stay discoverable as search rapidly evolves.
Hear practical insights from Amy Warner (My Pigeon Forge), Christy Nolan and Ben Hale (Orange 142), moderated by Philip Stelter (4A's / American Association of Advertising Agencies), on intent driven optimization and preparing for AI led search behavior.
▶️ Watch the on demand replay: https://hubs.ly/Q04hn3P00
📃 See the results in our latest case study on how we helped Pigeon Forge increase AI visibility by 136%: https://hubs.ly/Q04hnhfj0
What most businesses get wrong about their website starts before they even build it. In Episode 136 of Insights in Action, Nicole Hanusek of Smack Happy Design shares how defining company culture upfront shapes stronger teams, better websites, and long-term value. From common design pitfalls to building sites that evolve with growth, this conversation connects strategy to ex*****on in a practical way.
At Orange 142, we partner with companies like Smack Happy Design to strengthen web, content, and digital strategies with data-driven performance solutions that drive measurable results.
🎧 Tune in on Spotify: https://hubs.ly/Q04fFYNd0
▶️ Catch on YouTube: https://hubs.ly/Q04fGfxr0
05/21/2026
When growth is limited to branded search, scaling efficiently becomes a challenge. Edelman Fossil Park of Rowan University partnered with us to move beyond existing demand using a phased AI Max for Search strategy to reach new, high-intent audiences.
The result: +752% AI Max match traffic, +40% conversions, and improved CPA efficiency—all while maintaining control over brand and messaging.
📖 Read or listen to the case study: https://hubs.ly/Q04h13TH0
🔗 Learn more about how we help brands use these new tools to capture demand more efficiently and avoid wasted spend: https://hubs.ly/Q04h163b0
05/19/2026
America250 isn’t a moment—it’s a window. And it’s already opening.
As the nation approaches its 250th anniversary, travelers are planning earlier and destinations that act now will shape where—and why—they visit. We help DMOs turn America’s 250th anniversary into sustained tourism growth by reaching travelers before they arrive and influencing decisions once they’re on the ground through data-driven, location-based media and strategic storytelling.
We partner with destinations to plan, activate, and measure campaigns that connect national history to local experiences, extend budgets through co-ops, and deliver impact well beyond 2026. America’s 250th anniversary planning starts now, and the advantage belongs to those who move first.
📖 Check out the full blog post to learn how Orange 142 can help your destination lead during this once in a generation opportunity and beyond: https://hubs.ly/Q04gwyDg0
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716 Congress Suite 200
Austin, TX
78701
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| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
