Trend

User-generated content is a key focus for DIFF Eyewear to help grow their brand.

UGC allows brands to build awareness and also generate great content. Here’s how DIFF eyewear built a whole marketing strategy that’s centered around engaging their customers:

https://trend.io/blog/diff-eyewear/

Diff Eyewear Marketing Strategy | Broken Down by Trend Diff eyewear has set the perfect example for how to do Direct To Consumer the right way. In this article we break down Diff Eyewear go to market strategy.

Augmented reality (AR)

We saw this new tech rising in popularity at the end of the decade.

And it's going to become increasingly popular in influencer marketing.

One of the tools leading the charge? Facebook's Spark AR Studio.

What is Spark AR Studio?
It allows anyone to remix their reality through the creation of augmented reality filters available on Instagram and Facebook. While there is a slight learning curve, creating AR filters is a great way to grow your following while also adding some spice to your feed!

In addition to creating whatever you desire, you have to follow the creator’s account in order to use their filter. This is a two for one - you get to create and use your unique filter AND you gain followers since everyone else will want to use your creation.

How do you think AR will intersect with influencer marketing this decade?

👇 Let us know in the comments below! 👇