Reinventing Cool
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Blending science, experience, and case studies, "Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging" by Maria Ensabella and Antra Getzoff is an easy-to-read guide to understanding and applying whole-body cryotherapy
09/26/2025
When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers in the health and wellness sector. We just wanted to cut through the layers of ill-reasoned skepticism and misinformation and help people make better decisions on how to use cold for their best benefit.
It is inspiring to see that the book is now reaching readers on both sides of the Atlantic and being used as an easy-to-read "texbook" by cryotherapy providers and their clients alike.
https://reinventing.cool
01/07/2023
Kick off the new year with a special health-focused celebration 😌 After the partying and festivities of the previous year, this month encourages everyone to focus on healthy living and overall well-being by promoting healthy routines throughout January. Achieving and maintaining a healthy weight includes healthy eating, physical activity, optimal sleep, and stress reduction. Commit to changing your habits in January to become stronger, leaner and happier this year 😇💚
12/25/2022
We wish you to be happy, healthy, and loved 🤍 Merry Christmas, wellness family! ❄🎄
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