CXL

AI is changing marketing faster than most teams can adapt.

The best marketers today are no longer just campaign managers, copywriters, or channel specialists.
A new type of marketer is emerging: the AI-native marketer.

In this webinar, we’ll break down:
→ What AI-native marketing actually means
→ Which skills are becoming more valuable
→ Why prompting, workflows, systems thinking, and experimentation matter more than ever
→ The shift from “doing tasks” to “designing systems”

If you're experiencing AI FOMO, this webinar will help you understand where marketing is heading and how to stay ahead of it.

Tuesday June 2nd 2026.
6:00 PM CEST.

See you there (Link in description).

We surveyed B2B marketers about AI adoption, workflows, and skills.

One result stood out by far:
AI Systems showed the largest skill gap overall.
65% of respondents still rated themselves beginner level or below when it comes to building workflows, automations, agents, or scalable AI systems.

At the same time:
42% said building AI agents is the skill they most want to learn.
Many are actively self-teaching and experimenting on the go.

What’s interesting is that the gap is no longer about access to tools.
Most marketers already have access.

The real challenge is figuring out:
What’s actually worth learning.
How to move beyond one-off prompts.

And the biggest blocker?
Time.

43% said they simply don’t have enough time to properly learn and experiment with AI while still keeping up with their day-to-day work.

Most marketers already know AI matters.
They’re trying to figure out what’s actually worth learning before the next wave arrives.