CXL

AI is changing marketing faster than most teams can adapt.

The best marketers today are no longer just campaign managers, copywriters, or channel specialists.
A new type of marketer is emerging: the AI-native marketer.

In this webinar, we’ll break down:
→ What AI-native marketing actually means
→ Which skills are becoming more valuable
→ Why prompting, workflows, systems thinking, and experimentation matter more than ever
→ The shift from “doing tasks” to “designing systems”

If you're experiencing AI FOMO, this webinar will help you understand where marketing is heading and how to stay ahead of it.

Tuesday June 2nd 2026.
6:00 PM CEST.

See you there (Link in description).

We surveyed B2B marketers about AI adoption, workflows, and skills.

One result stood out by far:
AI Systems showed the largest skill gap overall.
65% of respondents still rated themselves beginner level or below when it comes to building workflows, automations, agents, or scalable AI systems.

At the same time:
42% said building AI agents is the skill they most want to learn.
Many are actively self-teaching and experimenting on the go.

What’s interesting is that the gap is no longer about access to tools.
Most marketers already have access.

The real challenge is figuring out:
What’s actually worth learning.
How to move beyond one-off prompts.

And the biggest blocker?
Time.

43% said they simply don’t have enough time to properly learn and experiment with AI while still keeping up with their day-to-day work.

Most marketers already know AI matters.
They’re trying to figure out what’s actually worth learning before the next wave arrives.

Analyze competitor search ads at scale.

If you’ve ever tried to break down competitor search ads, you know the real problem isn’t insight… It’s time.

You search query by query, scan the results, compare angles, and only then start connecting the dots.

AI changed that.

So we built a workflow that:
- Pulls Google Ads across multiple queries
- Structures the data automatically
- Uses AI to surface patterns in minutes

This isn’t just for ad copy…It’s about making better decisions.

Before launching any campaign, you can also understand:
- Who you’re up against
- How intense the competition is
- If the keyword is even worth chasing

Here's the links to the tool and the prompt used to build it:
Tool: https://googleads-analysis.lovable.app/
Prompt: https://docs.google.com/document/d/19c7UKIYK6JPleR22pgwnasMbRUu2EPpx_zR8H4EASmY/edit?usp=sharing

CXL Google Ads Intelligence Analyze Google Ads competitors, discover messaging strategies, and find competitive gaps.

Measuring the modern AI-powered B2B funnel - Starts next week.

GA4 wasn't built to track AI traffic. Most B2B marketers can’t track where their pipeline is actually coming from.

This 4-session live course shows you how to find and label LLM traffic in GA4, clean up your measurement stack, query your data directly through MCP, and build dashboards that show pipeline impact.

Taught by Jeff Sauer, Julie Brade, and Manisha Mistry - who've trained 50,000+ marketers across companies like Nestlé, Target, and 3M.

April 14 to May 5. 90 minutes each.

Sign up - https://cxl.com/institute/live-course/measuring-the-modern-ai-powered-b2b-funnel-live-cohort/