Third Rail Creative

Though not technically a “creative,” Senior Account Executive Jill has helped shape how we approach brainstorming.

As our in-house improv advocate, she champions the idea of “Yes, and…”

Instead of dissecting a new idea the moment it’s introduced, we build on it.
We explore what works and see how far it can go.

When ideas are built on instead of shut down, people feel safer contributing.
Energy rises, unexpected connections form, and better ideas surface.

We believe that bringing every idea to the table doesn’t have to be chaotic.
It’s how you find the good ones.

It’s also in line with our belief that creativity comes from everyone. Not just people with “Creative” in their title. 

How can the idea of “Yes, and…” transform your thinking?

Congratulations to former 3RC UX design intern, Sean Austin, on his graduation from Texas State University!