Scheer & Co. Interior Design

A finished space is about more than good taste. It’s about hundreds of decisions — and more importantly, how those decisions are communicated.

You all loved the previous post we did on this, so we’re serving up more! Should we make it a series? 

The beauty you see at the end of a project is backed by structure, systems, and extremely detailed documentation.

Nothing in a room is left for (mis)interpretation. Every finish, placement, material, and detail is defined so the entire team — builders, tradespeople, artisans, installers — can execute without second-guessing.

While it might look like we’re just selecting beautiful things (or “picking,” as some people say..hot tip: don’t say that around me), the reality is we’re mapping out exactly how everything comes together in the real world.

This is where most amateur/non-professional/DIY-led projects start to break down: without organization, even the best ideas get lost somewhere between concept and construction.



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Ever tried to track down a grout color, paint spec, or tile selection buried in a 47-email thread?

Yeah… not in this office.

When people ask what I do, the response is almost always: “That must be so fun.”
What I usually say: “It can be.”

I can count on one hand the number of times the response from someone has been “Oh, that’s a lot of work.” 
My response: “Exactly. And you’ve clearly done a renovation or design project.”

What people in the “fun” camp don’t see is that behind every finished space is an overwhelming number of decisions, followed by a critical element: clear, meticulous documentation — the discipline behind the beauty.

A finished room doesn’t just come together; it’s built on clarity — every detail thought through, specified, and communicated so builders and trades can execute without guesswork.

In our design packages, every wall is elevated and every detail is accounted for — which sounds straightforward until you realize it means making hundreds of decisions most people don’t even know need to be made. Choosing beautiful pieces is only a small part of the puzzle; defining exactly how everything is built, finished, placed, and installed so nothing gets lost in translation is the bulk of the work. 

Most DIY projects unravel because there’s no clear roadmap, and without a high level of clarity and documentation, even the best ideas fall apart long before they’re ever brought to life.

When prospective clients first reach out, the conversation almost always begins the same way: how much will it cost, and how long will it take?

Fair questions, but they tend to overshadow a more important one: what is the value that will come from the relationship with us?

After more than two decades in this industry, it’s become clear to me that value in design is often misunderstood because so much of it isn’t immediately visible. It’s not just hours billed or the finished look. It’s the ability to see clearly, to make decisions quickly and confidently, and to know, almost instinctively, what will last and what won’t.

This level of value is built over years of experience, deep industry relationships, and a constant process of observation, learning, and refinement. It’s what allows us to guide clients through complex decisions, avoid costly missteps, and create something as enduring as it is beautiful.

And just as importantly, it’s found in the intangible parts of the process: the way challenges are anticipated, how communication is handled, how problems are resolved before they escalate, and how a team works together to carry the weight of a project so the client doesn’t have to.

That kind of value that’s hard to quantify, but it’s what defines the difference between a project that simply gets done and one that is truly done well.

Read the full blog post at the link in bio.

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We’re honored to be named a finalist for General Excellence in Interior Design at the Awards this Thursday.

Best of luck to all the finalists—we’re looking forward to celebrating with everyone!
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