ProductionFor

Great story from the set of Tulsa King, and one line from Stallone that stuck with us. It got us thinking about commercial content too. Is this era of quantity over quality a net positive? Are we writing, or just typing?

Full conversation with Todd McMullen: profor.com/talks

Great story from Todd McMullen's early career, working on Casino for Scorsese.

For more stories about working with giants like Aaron Sorkin, Stallone, and Taylor Sheridan - watch our full interview: profor.com/talks

We had a great time chatting with him, and we're grateful to have him on our roster: profor.com/directors

While Creative departments debate whether AI video is good enough for advertising (or if it ever will be), Legal departments scratch their heads over whether it's COMMERCIALLY SAFE for a brand to use.

Most popular tools train on unlicensed data, which creates legal exposure in paid media, broadcast, and global markets.

In this case study, we looked into how to satisfy both departments at once. We imagined a live-action shoot that needs just one AI shot traditional production couldn't handle on budget. Then we built the workflow: commercially licensed platforms, iterative prompting, and a hand-crafted post-production pass to make it hold up next to real footage.

Here's the full breakdown of the workflow and when this approach makes sense versus when it doesn't: https://www.profor.com/post/commercially-safe-ai