Sourced

I felt a pull to talk about this in one of my latest episodes of Alchemy with DLeD…⁣
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It actually started because I wanted to record something on affiliate marketing.⁣
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But as I sat with it, I realized…⁣
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Before I can even talk about strategy, I need to talk about marketing in seasons.⁣
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Because when I look back at my business, what I see is this:⁣
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My seasons tend to be three to four years… and in those seasons, I have really nailed my marketing and invitation strategy.⁣
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And each season of clarity has led to multiple millions of dollars in sales of deep transformational work.⁣
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Not because everything worked perfectly.⁣
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But because I had this deep, full-bodied knowing.⁣
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Where I just know I will create it… it doesn’t mean everything works correctly the first time… but I know within myself that I will do what it takes to make it.⁣
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And I see so many people trying to figure out the strategy before they’re really clear on what they’re building in this season.⁣
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But for me…⁣
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I don’t know all of the how.⁣
But I know the what, and I know the why.⁣
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And the why is the most important part.⁣
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From there, we get to ask:⁣
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How do I market this transformation?⁣
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And what I’ve found is…⁣
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Different seasons call for different strategies.⁣
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There was a season where I was speaking and sponsoring events.⁣
A season where I was all in on Facebook ads.⁣
A season where I relied heavily on affiliate marketing.⁣
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Each one worked—because it matched the season.⁣
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Because I committed to it long enough to understand it, to dance and play within it.⁣
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So instead of chasing the next tactic…⁣
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Give yourself the opportunity to play within the decisions that you've made and try things on and see what works. Based on all of this, we would decide, are you going to drive people to sales calls or is your goal not to have sales calls in this season? For example, do you wanna travel and be with people in person, or do you wanna be home and do everything virtually in this season?⁣
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I’d love to know… do you feel like there’s a season in your business where things really click for you? Or are you still discovering what your multimillion dollar season looks like?⁣
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And If you’d like to know more, drop SECRET and I’ll send you the link to the podcast.

Marketing deep transformational work is different.

And I think many of us have been trying to market it the same way we would information or time.

For a long time, the focus has been on “teaching content.”

But what I’ve been noticing lately is this…

Rather than thinking about what I will “teach,” I am crafting initiatory experiences.

Because when you’re doing deep work—when you’re tapped into Source and seeing beyond the surface—the art is not in telling the client what you see.

It’s in guiding them to be ready to see what you see.

And that changes everything about how we market.
We’re not just selling a logical, tangible outcome.

We are inviting people into a journey of looking into their shadows. Of honoring the part of them that they’ve been running from. Of stepping into a new identity.

And so the role of marketing shifts.

First of all, this type of marketing has clients be so ready to go on a transformational journey with you that includes full integration.

Second, it's A LOT more fun to create and deliver than a ‘webinar.’

This is what I’m exploring more deeply in my new LinkedIn newsletter, Selling the Shift.

If this way of thinking about your work resonates, you’ll want to read it.

Drop SELLING below and I’ll send you the link.

And I’m curious…
How have you seen the traditional ‘teaching webinar’ approach work, or not work, for you? I’d love to hear.

Soulful transformational leader… you’ve probably heard me talk about this before.⁣
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And still—I feel like I’ve curated the retreat of a lifetime.⁣
And I can’t wait to share it with you.⁣
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We’ll effortlessly weave play and delight with a held structure that ensures you move the energy that’s been making clarity feel elusive, and receive the next big insight that will guide your momentum in the coming season. ⁣
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You can come as you are, leave with clarity… and a newfound confidence to show up to your work fueled by your own DELIGHT. ⁣
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That’s the name of the retreat Delight.⁣
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We’ll gather in Southern France, where we’ll connect with the energy and legacy of the divine feminine through Mary Magdalene (who was fully delighted in being in a human body)… and we’ll bear witness to one another as we explore our own delight.⁣
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Our industries are changing. Whatever your niche or category, the world of offering transformational services is evolving. ⁣
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Many people are either continuing with business as usual, pretending change isn’t here, or are stuck in paralysis as they are being invited by the Universe to try new things. Things that are ALIVE in new ways, but might feel scary.⁣
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But this is the moment we’ve been waiting for…⁣
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For those who know that this world is a magical playground, and that we are divinely supported.⁣
For those who can see, feel, and envision what others can’t.⁣
For those who are here to help others expand into their own magic.⁣
For those who love deeply—and bring light to the shadows, even when it’s hard.⁣
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The door is open for entire industries to be swayed toward love, empowerment, sovereignty.⁣
And sometimes… the next step isn’t more strategy.⁣
It’s allowing yourself to step into your joy. To celebrate your own beautiful essence.⁣
I know that’s not how most of us were raised.⁣
Rather, you may have been told you should not be ‘too big for your britches’ or that it wasn’t OK to WANT anything. ⁣
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But we are our own bosses now. ⁣
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You get to follow your own delight—and let it guide you. I know when I did it, it changed my life and my business, forever.⁣
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And I want that for you, too.⁣
If you want to naturally magnetize with your aligned essence… come practice with me! ⁣
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Let’s hop on a plane and have an adventure with me!⁣
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If you’d like one of three remaining spots in Southern France, reply ME right away and we’ll book a call!