Etch Design Group

✨ Episode 81 is live! ✨
We sat down with Jenifer Houlroyd, Senior Design Director at Etch Design Group, to talk about her journey from growing up in Austin to becoming a leader in the design industry.

Jenifer shares how early influences shaped her path, the unexpected turns that led her to Etch, and her passion for problem-solving, space planning, and the building side of design. She also reflects on the values that guide her work - honesty, transparency, and consistency.

🎧 Tune in to From Austin Roots to Design Leadership — now streaming on 100 Lunches!

A beautiful room for mom 🤍
A good primary bedroom just hits different…soft layers, cozy lighting, and a space that actually feels relaxing. Mother’s Day weekend calls for breakfast in bed and sleeping in a little longer.

Big View, coming to life on Lake Austin ✨

With soaring ceilings and walls of windows, this lake house was designed to fully embrace its setting. Partnering again with , this is a true passion project with a wonderful repeat client, and one we cannot wait to see complete.

At Etch Design Group, our work goes beyond residential. We bring the same thoughtful, layered approach to our commercial projects, creating spaces that are functional, elevated, and reflective of each brand’s identity.

From offices to hospitality environments, we design with purpose and experience in mind, ensuring every detail supports how the space is used and how it feels.

Explore more of our commercial work at the link in bio.