Red Fan Communications

Distilling complex technical differentiators into messaging that lands with consumers and financial analysts alike?

Red Fan gave Austin Capital Bank the foundation to challenge what people think a community bank can be, and what problems it can solve. Positioning built for multiple audiences and the AI systems serving them.

Driven by the Red Fan Impact Engine™

Read more: https://bit.ly/4rcINnk

There's a window between signing and closing where most acquirers go quiet. Legal says wait, the deal team focuses on closing, or everyone defaults to silence.

Meanwhile, your best talent is updating their LinkedIn and customers are fielding calls from competitors. The narrative you didn't shape is already taking hold.

Kathleen walks through the four clocks running in every M&A.

Read it here: https://bit.ly/4aD8Qyl

Going public is a company-wide event. The communications strategy has to match.

In the four months between Hyliion's S**C announcement and public listing, Red Fan embedded across the entire operation. This wasn't a PR retainer. It was full integration into how the company showed up to the market.

The result:

• 1,800+ media mentions in target publications
• 400% increase in web traffic driven by earned media
• 289% increase in share of voice against direct competitors
• Coverage in Bloomberg, Wall Street Journal, CNBC, Forbes, Reuters, and more

When the stakes are this high, communications can't sit on the sideline.

How we did it: The Red Fan Impact Engine™
https://bit.ly/4kuqHuJ

Read the full case study: https://bit.ly/4qyZyIn

A 6 a.m. call is rarely good news. When Kathleen picked up the phone in Hong Kong, a Bloomberg reporter was on the other end — asking about layoffs no one had told her were coming.

That was the moment she learned what every acquirer eventually discovers: in M&A, the communications plan you don't have will write itself—usually by someone else.

She breaks down the four stakeholder clocks ticking in every deal and why the most successful acquirers treat comms as deal infrastructure, not an afterthought.

Read it here: https://bit.ly/4aD8Qyl