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In marketing, two shifts in buyer behavior have permanently disrupted your lead generation strategy: (1) Declining brand trust - according to Nielsen, 92% of consumers around the world trust earned media (recommendations by friends/family, online reviews) more than all forms of advertising. (2) DIY buyer education - according to multiple researchers including Forrester Research, B2B buyers complet
04/08/2020
Image courtesy Dr Christine Moorman of Duke University's Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by Duke University’s Fuqua School of Business. While the insights revealed by the survey are not necessarily revelatory, there is a minor element of surprise contained within that bodes well for the future of third-party marketing. [ 469 more words ]
2020 CMO Survey: Implications for advertising Image courtesy Dr Christine Moorman of Duke University’s Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by Duke University’s Fuqua…
05/17/2017
133 Influencer Marketing Agencies, Platforms, Tools, Companies You Need to Know http://sumo.ly/A62F via . Ivy, Silkworm and Koozdo all feature prominently!
Protected: 133 Influencer Marketing Agencies, Platforms, Tools, Companies You Need to Know There is no excerpt because this is a protected post.
02/03/2017
We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. There are numerous keys to getting a live event right, with some looming larger than others. It’s always the case that something will go sideways in a real-time situation, but that’s to be expected – so long as you have a plan in place and can handle the inevitable snafu with grace, no one will be the worse for wear. [ 513 more words ]
http://ivyworldwide.com/blog-post/part-1-2-formula-pulling-off-successful-event/
How-to part 1 of 2: The formula for pulling off a successful event We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. …
02/04/2016
Looking for influencers to amplify your brand message? We've listed out 15 of the best tools to help you find the influencers who are right for you and your brand.
15 Best Tools to Find Social Media Influencers with Authority Influencer marketing gives brands a new way to drive awareness, consideration and sales. In a study conducted in May 2015 found that 81% of the companies interviewed — who had already adopted…
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