First Class Business

The 6 Avatars Hook
Most businesses are only building for ONE person: the customer.
But Jackson Calame says there are actually SIX avatars every business must serve, and ignoring the other five is exactly why companies fail to scale.
In our latest episode of Built for This, Jackson breaks down the framework nobody is talking about:
🔹 The 6 business avatars: prospects, candidates, vendors, media, investors… and the mystery avatar
🔹 Why "we delegate to systems, not people" is the most underrated principle in business
🔹 How to build the infrastructure that supports every relationship in your company
🔹 The truth about solopreneurship, and why it almost never works
If your business feels like it's running on hustle instead of systems, this episode is your wake-up call.
🎬 Watch the full episode → https://www.youtube.com/watch?v=KUr-C2WwN_I

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