Proof

Higher converting pages, a better understanding of your customers, less wasted sales time, and higher trust — what's not to love?

Hyper personalization: what is it? and how do you do it correctly? We’re all used to personalization in marketing these days. It can be as simple as pulling a customer’s email into a subject line — or calling out a company’s unique industry on a landing page. The stages of personalization from a single message mailing to predictive personalization (hyper pe...

-77% of consumers have chosen, recommended or paid more for a brand that offers a personalized service or experiences.
-89% of digital businesses are investing in personalization.
-Increasing personalization across multiple channels can increase overall consumer spending by up to 500%.

Catch your attention? Read on to see the full list of stats.

Personalization statistics: 25 things every marketer should know Personalization, it’s all the rage in marketing these days. You see it everywhere: in the marketing emails you get in the days leading up to Cyber Monday, in hyper-relevant CTAs on landing pages, and in digital display ads across the web. At Proof, we’re constantly covering the newest trends in ...

In this interview, Kirsten Newbold-Knipp shares her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey.

Kirsten Newbold-Knipp, CMO at Convey, on coordinating sales and marketing efforts Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey...

We decided we were having too many meetings, so we changed things up. What'd we do?

-Quiet hours
-Required agendas
-No talking about folks that aren't in the room

Read more at Zapier 👇👇👇

4 Ways to Have Fewer Meetings at Work At Proof, a 15-person seed-stage startup where I work on the marketing team, we all wear a lot of hats. We spend time on everything from customer support to interviewing candidates to assembling desks—in addition to our time-intensive primary roles.We're a busy batch, so we're always on the...