Exclamation Media Group
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07/08/2022
E-commerce features have arrived on Twitter! New in-app Shopify integration allows Shopify merchants to list their products on their Twitter Professional Profiles.
The newest shoppable features include a shop module at the top of twitter page, carousel display of products on profile, and/or a dedicated product display page, with Shopify-connected listings for products updated in real time, reflecting Shopify inventory.
07/01/2022
Pinterest is buying THE YES, an AI powered e-commerce platform that will help Pinterest bring next-generation, enhanced, and curated shopping experiences to the platform. Pinterest hopes that this new partnership will makes it easier for pinners to find and shop for the right products by showing them product pins that are personalized for them based on their taste and style.
More men are using Pinterest and now 27% of US men aged 25 to 54 are looking to find more male-aligned brands and products on Pinterest.
New data, recently shared by Pinterest, shows that:
• Male users are highly brand conscious, and will pay more for the brands that they know and trust
• Men conduct fewer searches before making a purchase, and are keen to get to the point faster in the process, underlining the need to reach them early in their shopping journey
• Pinterest’s personalization in its search results is a key benefit for male Pinners, with 85% of male users noting that the platform feels personalized to them and their interests.
06/14/2022
Pinterest is quietly testing a potential new app, Pinterest TV Studio for creators. This new app is intended to help bring more video content to the platform and allow creators to Livestream directly to the platform in a quick and convenient way. If all goes well, we can expect to see this app become available to more creators on the platform in the future!
06/10/2022
Managing your TikTok content just got easier thanks to TikTok's new marketing partnership with Hootsuite. New features for users will include managing content post schedule, moderating engagement and comments in real-time and post performance analytics. This new partnership will allow users to integrate their accounts to start analyzing and growing your TikTok account!
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