Before Beauty

This 76-year-old brand is an institution in the Korean beauty space. The Seoul-based company owns more than two dozen well-known K-Beauty brands, some of which are also featured on this list. AMOREPACIFIC is known for developing products that highlight natural ingredients native to Asia, like antioxidant-rich green tea. (Oh, and BTW, all of the green tea used in their products is actually harvested from their own private garden on Jeju Island in South Korea!).

As we mentioned above, Korean beauty brands are known for their innovative, science-driven formulas, and IOPE is no exception. This smart line of skincare and makeup utilizes extensive research, biotechnology, and unique plant-based ingredients to target skin concerns. IOPE's bestsellers include cushion compact foundations and blush, skin-illuminating (and brightening) concealers, lip balms and oils, and so much more. Look to IOPE to stock up on makeup that works to make your skin better.