Marshall Communications

In this month’s Marshall Report, we’re talking about something a lot of brands don’t think about enough… how they actually show up online.With AI changing the way people search, your digital presence goes way beyond just having a website. Tools are pulling from social media, blogs, and even online discussions to decide what people see first.

Here’s why that matters. If your brand isn’t consistently showing up with valuable content, it’s a lot harder to stand out, and even harder to be found. We’re also seeing platforms like Reddit and Instagram play a bigger role than ever in visibility, which might not be what most brands expect.

It's definitely something to think about! If you want to learn more, read our latest blog:

Does Your Brand Stand Out Online? - Marshall Communications Learn how to boost your online visibility in the age of AI by creating content, leveraging platforms, and prioritizing searchability.

PR Maven® Tip of the Month: Make Yourself Easy To Find

Try this: Google your name or your business.

What shows up? Is it clearly you—or are you buried under other results?

With more people using both search engines and AI tools to find information, your online presence matters more than ever. It’s often the first impression you make before you ever get the chance to introduce yourself.

Your website, social media, and media mention’s all work together to tell your story. The goal is simple: make it easy for people to find you, understand what you do, and feel confident choosing you.

Because at the end of the day, if people can’t find you, they can’t work with you.

Artificial intelligence is reshaping the communications industry, and public relations is no exception. In her latest article for Forbes, Nancy Marshall shares perspective on how professionals can adapt and continue to stand out in an AI driven landscape.

Some of the key takeaways include:
- AI can streamline many day to day tasks, but it cannot replace strategic thinking and strong communication skills
-Building a trusted network and a recognizable personal brand is more important than ever
- Long term success in PR will come from professionals who combine technical tools with thoughtful strategy and creativity

As the industry continues to evolve, the most successful communicators will be those who embrace change and focus on what makes them uniquely valuable!

For more, read the full article here:

Here’s How To Be Irreplaceable When ​AI Can Displace PR Rather than being replaced by AI, smart PR people will be able to use it to get more done.