Rhodes Porter LLC

If slower in store music during quieter hours encourage people to stay a little longer, increases shopping spend. Does Fast background music on your reels encourage impulse buys or would slower music allow additional purchase decisions?

One of the most fascinating parts of marketing psychology is realizing how much people are influenced by things they barely notice.

There’s a famous supermarket study by Ronald Milliman that found shoppers spent 38% more when slow music was playing compared to fast music. Why? Because slower music literally slowed people down, giving them more time to browse, linger and buy.

And it’s not just grocery stores. Even brands like reportedly adjust the BPM of their playlists depending on the time of day. Faster music during lunch rushes to keep lines moving. Slower music during quieter hours to encourage people to stay a little longer.

It’s such a good reminder that marketing isn’t always about the big flashy campaign. Sometimes it’s the subtle details (the atmosphere, the pacing, the feeling you create) that shape behavior the most.

(Now we can’t walk into a store or restaurant without noticing the music playing 😅)
✏️: Hubspot

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Stay Focused Mean Business | Rhodes Porter

Rhodes Porter strategic planning process goes beyond to-do tasks. Leaders have a playbook that is consulted against external and internal challenges becoming a real business game changer.

Strategic Plans are mandatory for some departments and organizations. Making the deliverable mandatory, staff leaders can treat the process of creating the valuable priorities like brainstorming exercises.

That process produces a list of tasks versus prioritization of focus clarity and resources; leading to items being checked off the list not measured benefits moving the needle and goal post movement.

Stay Focused Mean Business | RHODES PORTER