Cardinal Digital Marketing
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To connect 6 million patients with the care they need and deserve through patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare organizations. To connect 6 million patients with the care they need and deserve through patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare.
Your creative is costing you 2-3x ROI. And most healthcare marketers don’t know it yet.
That’s one of the tensions Rich and Ben unpack in the first-ever episode of the Strategists’ Corner—and it holds up whether you’re running a single-location practice or a multi-market health system.
The brands gaining ground right now aren't necessarily spending more. They're in more places, serving more people, with fewer barriers to access. And when they show up, their creative earns attention, not just impressions.
Ben's seen it across verticals: same brand, same media dollars, 2-3x the return when the creative actually works. Most healthcare creative still leans on the man-in-a-white-coat-with-a-stethoscope playbook, and patients are tuning it out.
04/21/2026
As Cardinal enters its new chapter, one thing stays constant.
We’re here to connect 10 million patients with care by 2028. That mission is unwavering, and it drives everything we do.
Surpassing the halfway mark is a meaningful milestone, not because of the number, but because of what it represents: real people finding the care they need through full-funnel strategies and a relentless focus on outcomes.
The work ahead matters just as much. Healthcare is evolving quickly, and the pressure to prove impact has never been higher. That’s where we do our best work. We help organizations turn complexity into clarity and strategy into growth.
Ten million is still the goal. We’re well on our way.
Three years, 200 conversations, and healthcare marketing looks nothing like it did when we hit record for the first time.
What stands out looking back isn’t the episode count. It’s the guests who showed up, shared what was actually working (and what wasn’t), commiserated through the hard parts, and gave back to a community that needed more honest conversations.
We started Ignite because healthcare marketing deserved better conversations, and that hasn’t changed.
For this milestone episode, we are closing out Q1 2026 with an honest look at the trends we're seeing right now—what's shifting, what's sticking, and what healthcare marketers should pay attention to as we head into the rest of the year.
Ignite #200 drops this Wednesday!
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Address
5342 Peachtree Road. Suite A
Atlanta, GA
30341
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
