Tech Square ATL

You’ve probably heard of “Reduce, Reuse, Recycle”, but how about “Reduce, Reuse, Refill, and Refuse”?

Veronica Apecena never expected to launch a retail business.

And now, Apecena is the owner of Joyful Jarra, a refillery providing non-toxic, low-waste, and a variety of locally sourced home and body products to Atlantans.

The turning point for Apecena came when she visited a North Carolina refillery where a friend with a developmental disability label was working. “She was so empowered and talking so positively about this new role. And within minutes of walking in the door of the refillery, I knew I needed to recreate this for communities in Atlanta,” said Apecena.

Learn how Apecena launched Joyful Jarra to unite the circular economy with inclusive employment here 🔗https://www.techsquareatl.com/tech-square-news/2026/6/2/sustainability-on-tap-joyful-jarra-brings-sustainable-options-to-atlantans