MMR Research Associates

Did you know that Father’s Day 2025 set a record $24 billion in spending? Seems crazy to think about when “dad has everything” and is “impossible to shop for.”

Since we love data here at MMR, here are some fun Father’s Day insights from the National Retail Federation to inspire any last-minute gift shopping!

We became 100 percent employee-owned back in 2019, and one of the things that has become clearer with each year since is how directly ownership shapes the quality of the work. When every person on the team has a genuine stake in the outcome of a project, the extra hour on a study comes from conviction, and the attention to detail comes from a place that is difficult to replicate with incentive structures alone. The quality of the work tends to come from the same place the ownership does, which is to say, from inside the building.

At MMR, client data protection has always been built into the way we operate. This year, we are formalizing that commitment by pursuing SOC 2 compliance, which is a rigorous, independent audit of how a firm handles, protects, and manages the data entrusted to it.

For our financial services and enterprise clients, this is the kind of standard that separates research partners who take data stewardship seriously from those who treat it as an afterthought. For us, it is the natural next step in a practice we have been building for over two decades.

The process takes time, and the audit itself is still months out. We will be sharing milestones along the way as the work progresses.

CURE Childhood Cancer’s Casino Night: “Cocktails & CURE” is just a month away!

We’re excited to sponsor this incredible event here in Atlanta, a night of casino games, great cocktails, and a room full of people showing up for the same cause.

A leader in advancing precision medicine, the most promising approach to the childhood cancer treatment in decades, CURE is an important organization that has invested more than $45 million in lifesaving research.

Read more about the event and how it benefits this wonderful organization here: https://curechildhoodcancer.org/our-events/cocktails-and-cure/