B2B Businesses are experiencing a problem they don't know exists and this problem has been around since the birth of the internet however it's only now we're realizing it. The problem - we attract and pull 100% of the traffic to our website through the use and expenditure of our marketing budget yet we only convert 2 out of every 100 visitors that visit our website into the set call to action - wh
ich 9 times out of 10 is an inbound inquiry. So what can you do? We have Google Analytics right? Make a list of all the things you wish Google Analytics could do that it doesn't do for you now. So you know how many visits you get to your website, how many page views and which search terms ‘someone’ is using to find your website, now ask yourself, how do I turn that information into £££ for my business. You can’t. Simply knowing the numbers of who is visiting the website is nice to know but without the ‘who’ part you are at a dead end. So what if you could find out WHO was looking at your website and what if you knew they were in the market RIGHT NOW because they are taking it upon themselves to visit your shop window at the a time that’s right for them in the buying cycle, wouldn't that information be fantastic? To know the name of that business, know EXACTLY what they had a need for and to be able to meet that need at a time they are about to spend money on purchasing what you provide is CRUCIAL information and will change your business, FACT. This is what makes us different. You couldn't log in to Google Analytics and make an appointment or sale from the information provided, with Lead Forensics, you can and that’s where you turn your web traffic into sales revenue £££. The simple answer? Because the cost of not buying Lead Forensics in the long term could be fatal for your business. Buying habits have changed…FACT - 93% of B2B buying decisions now start online and businesses will make critical buying decisions by looking at a companies website. The key message is moving with the times is a key part of business success and failures and if you were to purchase Lead Forensics you will be guaranteeing you will never miss any new business opportunities that arrive at your website as your key demographic audience continue to spend more and more time making buying decisions online. Your competitors will adopt this technology, it’s inevitable, however getting a head start on them would see you win business that may have naturally gone on to make an inquiry with them and 70% of the time a business buys from the first business they speak to so you will be statistically likely to win their business ahead of your competitors by getting their first. Not sure on what we’re saying is true? This will help you, have a look at your website analytics and see how many visitors came to your website last month and then ask your Sales and Marketing Team how many inbound enquiries you received through completed web forms and inbound phone calls…you may be in for a shock! Most businesses only convert 2-5% of their total website traffic to inquiry, yet you’ve paid for 100% of that traffic to be there…why would you settle for only a 2-5% proportion when you’ve paid for 100% of those visitors? If you're interested in learning more about how this software works and how it might work in line and in conjunction with your marketing campaigns to drive ultimate ROI then give us a call to arrange a free online web demonstration on 720-362-5033 or email [email protected]. We also offer a free 1 week trial on your website to let you see for yourself how this could work for you by seeing live data from your website.
