Groundfloor Finance

Groundfloor Finance

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Trusted by thousands since 2013, Groundfloor is an award-winning fintech that makes real estate investing simple, transparent, and accessible to everyone. We were the first company qualified by the SEC to open direct real estate debt investing to both accredited and non-accredited investors alike. With low minimums and professionally underwritten opportunities, we empower everyday investors to div

06/15/2026

What’s the most misunderstood idea in investing?

Ray Yousefian explains why risk and return aren’t always the same dial.

Watch the full Episode 5, Part 2 conversation at the link in bio.

04/21/2026

We couldn’t be more proud to share that Brian Dally, co-founder and CEO of Groundfloor, has been named a finalist for the EY US Entrepreneur Of The Year 2026 Southeast Award.

This recognition reflects the company Brian has built, the vision that has guided Groundfloor from day one, and his mission to expand access to private market investing for more people.

Read more in the press release: https://bit.ly/3QSMLUN

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Address


1201 Peachtree Street NE, Suite 1104/400
Atlanta, GA
30361