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PITCH DECK DESIGN TIP
Make Sure the First Slide of Your Pitch Deck Shows Your Product Or Service.

✨ Consider the two sample slides below.

The slides are loosely based on a pitch deck that I reviewed from a water beverage company. Their first slide was a picture of a pile of trash. One would think their company might be about recycling, clean up, selling plastic bottles, or something else based on the picture. What the company is selling is not clear with this picture.

Since the company is selling bottles of water, a better first slide picture would be a picture of their bottle of water. This change would make sure when investors are viewing the deck they clearly know what the company is selling. They like to know right away what is your product or service. The picture of the pile of trash would be better served on the problem slide. With the trash picture on the problem slide it will better communicate that their product solves this problem of recycling.

✅ Not displaying your product or service on the front cover can make it confusing as to what your company is about.

✅ Think of the first slide of your pitch deck like the cover of a book. It should clearly convey what your company is about just like the front cover of a book conveys what a book is about.

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Did you know you could do this in PowerPoint?
Watch this interactive PowerPoint presentation in action.