Sword and the Script
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Based just outside Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.
04/28/2026
People who download content don’t read it for about a week later. The time between download and consumption grew from 38.5 hours in 2024 to 47.7 hours in 2025. That works out to 5.96 days, or about a week later.
Read you later: Data study shows delay between gated content download and consumption - Sword and the Script Registrations for gated content dipped in 2025; prospects and customers download gated content and read it a week later.
03/10/2026
Gartner is pretty optimistic about PR.
The analyst firm sees generative AI replacing traditional search and it believes PR is the best function to help businesses navigate LLMs. The company predicts earned media budgets will double.
5 takes on Gartner’s new optimism for PR and earned media in the age of AI - Sword and the Script Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double
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Atlanta, GA
