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Founders Legal (Bekiares Eliezer LLP) is a boutique law firm run by experienced lawyers who are tech entrepreneurs. All of Founders Legal have a firsthand understanding of the demands and difficulties faced by startup businesses and their founders. That is why our team is composed of practical, results oriented attorneys who believe strongly in providing quality, yet cost-effective solutions for o
M&A transactions have a way of exposing issues that never appeared in the original roadmap.
A transaction may begin with aligned objectives, clear terms, and a defined structure. As the process develops, new questions can emerge around ownership, governance, liabilities, regulatory considerations, stakeholder interests, and issues specific to the companies involved.
The ability to navigate those moments often determines whether a transaction reaches the finish line and how successfully it gets there.
In this edition of the Founders Brief, Jeffrey Bekiares, Managing Partner at Founders Legal, reflects on a transaction that presented an unusually broad set of challenges and shares one of the most valuable lessons he has taken from years of advising clients through mergers, acquisitions, and strategic transactions.
Watch the full video.
If you are considering an acquisition, preparing for a sale, or evaluating strategic growth opportunities, schedule a consultation with our M&A team via the link in bio.
07/10/2026
7-Eleven has sued Nike over a planned Air Max 95 sneaker release, and the dispute is about more than color.
According to the complaint, 7-Eleven alleges that Nike’s orange, green, and red sneaker design, paired with a July 11 launch date, creates a false impression that the shoe is connected to 7-Eleven.
That is why the case matters for founders.
Trade dress infringement can arise even when no logo is copied. A product’s colorway, packaging, launch timing, product page, creator brief, and market reaction can all influence whether consumers assume sponsorship, approval, or affiliation.
For founder-led brands, the risk is not limited to the name on the box. It can sit inside the product’s visual identity and the way the launch is framed.
In this article, Kennington Groff Kuzmin, Partner and Trademark Chair at Founders Legal, breaks down what founders should learn from 7-Eleven v. Nike and why trade dress review belongs inside the launch process before product photography, paid media, and retailer assets go live.
Read the full article via the link in bio.
If your team is preparing a product launch, collaboration, packaging refresh, or brand extension, review trade dress risk before the market defines the association for you.
Schedule a consultation via the link in bio.
The Fourth of July marks a defining moment in American history and the ideals of freedom, independence, and opportunity that continue to shape the nation today.
We are proud to work with founders, entrepreneurs, inventors, creators, and businesses whose ideas contribute to American innovation and economic growth every day.
Every company, invention, creative work, and new venture begins with someone willing to take a chance on an idea. Supporting that pursuit remains one of the most rewarding parts of what we do.
🇺🇸 Happy Independence Day from all of us at Founders Legal.
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