Idea Bakery

In early October our U.S. and Global Master Chefs Serfi Altun, Sinan Altun, Alara Orhon, Patricia DiMichele, Shari Neumann, Francesco Leone, Alara Altun and Omur Kula gathered in Atlanta for a 3 day immersion to bake ideas for the coming year and beyond. We explored hot topics such as the evolution of the creative industry and AI, future of the CMO, the state of strategy, agentic services and much more. was our spirit guide throughout discussions and fed our soul with seasonal dishes created by Chef Baba.

We also hosted special brand and marketing leader guests, giving us insight on managing complexity and orchestrating in an ever-changing landscape. 💙💜🧁

We are proud to be part of the global strategic planning journey for , which has stretched from Watsonville, CA, to Asia and NYC. From workshop rooms to the berry patch and beyond, we glimpsed the current state and future of farming and that of the consumer with help from our network partner, digital prophet, .

Our minds and hearts are “berry” full of love for this purposeful brand 🫐 🍓 💜 Images:
1. With Miles Reiter, Co-Founder and Chairman of the Board, Driscoll’s
2. With Soren Bjorn, CEO of Driscoll’s and team at the berry farm near Watsonville, CA
3 - 5. With our dear digital prophet Shingy
6. Closing our workshop in Aptos, CA
7. Raspberry picking at the Driscoll’s farm
8. With CEO Soren Bjorn, CEO, Daniel Mathieson, President of the Americas, Driscoll’s, and team
9. Market check in NY
10. Visit to Katzman and the gigantic Hunts Point Produce Market in NY
11. Exploring legendary retailer Stew Leonard’s in NY with the global team
12 - 14. Market visit in Jeddah, KSA
15. Yum!