Copper & Co.

Just like the characters in Instagram can be rlly messy sometimes.

[SAVE THIS] What up, friends? Yep, all 9,110 of your beautiful faces who [unknowingly] participated in our omnipresence campaign. 📱👀⁠
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On January 26 we published a blog titled, "How to Repurpose Content from Instagram" and repurposed the content from inside the blog across our Instagram account (stories, reels, and posts) and in our blog newsletter.⁠
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Now while this wasn't one of our historically high-performing blog posts, the repurposing campaign gave us great insight as to the power of content repurposing.⁠
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👉 We had 9,110 interactions with this one bit of educational content by stretching it across multiple platforms and modes of sharing.⁠
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Instead of just the initial 240 website visits received from the blog post, we 38x'd the impact of this content. 🤯⁠
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Imagine if we expanded even more -- LinkedIn, TikTok, Pinterest, YouTube, Twitter! 👀 The options for repurposing are seemingly limitless.⁠
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We hope that by us sharing these numbers, you are encouraged to work smarter, not harder when it comes to creating your omnipresence strategy. 🥳⁠
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Omnipresence is a trend that's not *just* a trend? COUNT US IN!! 🙌⁠
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Are you currently expanding your online presence beyond the 'Gram? Where are you hanging out? Let us know in the comments so we can give you a follow!⁠
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Standing firm in your mission & following your passions should not be led by analytics. It also should not be led by your audience asking for certain content from you.⁠
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As marketing professionals, we are in charge of guiding our clients on 'best practices', not making sure people like their businesses.⁠
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We aren’t business coaches.⁠
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A lot of people tend to blame marketing folx for pigeonholing them in when it’s not really our place to guide business owners coming to us for marketing help in whichever direction they choose to take their business.⁠
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It’s important for business owners and their coaches/mentors to check in with themselves along the way.⁠
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As marketing guides, it is our goal to help you make and brainstorm content that your audience is going to love to ensure you get a return on investment. But if a content suggestion from your marketing manager does not align with your long-term goals or passions, that's up to you to communicate.⁠
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If you’re asking how to grow an account, we will tell you to create content based on your best-performing content. But that doesn’t mean you should create a business around the content that people are responding to the most.⁠
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Your marketing team is not in charge of making sure you like your business— that is up to you (and perhaps your mentors, if you have them).⁠