Lure

Somewhere between the city streets and the sound of the sea, Lure became more than a restaurant—it was a pause, a breath, a coastal escape. Though our doors will soon close, the memory of this space—the feeling of salt air in the city—will stay with us forever. Come by one last time and soak it all in before the tide goes out. https://loom.ly/JFccYys

The clock is ticking on Lure’s final days, but Happy Hour is still calling. $7 cocktails, bar bites from $8, and plenty of memories to be made.

Toast with a Yuzu Spritz. Savor Aguachile or Crispy Shrimp. Come for the drinks, stay for the coast, and let’s make these last evenings unforgettable! Drop in for Happy Hour or make dinner reservations here: https://loom.ly/JFccYys

After over a decade of slinging oysters and pouring stiff drinks at our home on Crescent Avenue, it is with a heavy but grateful heart that we announce the closing of Lure, our beloved Saltwater Kitchen.

This wasn’t an easy call — places like this don’t come around often. Lure has been a love letter to the coast, written in crudo, cocktails and conversation. It’s been the scene of first dates, late nights, last rounds, and legendary happy hours. And none of it would’ve meant a thing without you.

We are humbled and filled with gratitude for the love this city has shown us. To all of the guests and team members who have made Lure such a special place, we want to say “thank you.” But ideally, not in a social post… We’d rather say it in person over a Tackle Box and a Supressor Spritz. So, come on out and raise a glass with us to celebrate this amazing place. And if you can’t make it out, we hope to see you soon at your other favorite Fifth Group concepts (where our Lure staff will transfer to and continue to serve you), or maybe somewhere new *wink wink* as we continue sailing toward bold and exciting opportunities. We’ll see where the tide takes us.

So, come on by and help us celebrate - with full hearts and full plates - before we close our doors one last time on August 30th. But there’s more - whether you already have a party booked with us or you want to book an event in our space, we’ll still be offering Group Dining options until the end of the year!

With gratitude,
The Lure Team

Salt on your skin. Something cold in your glass. Summer drifts by—part daydream, part dockside.

Double Up Your Summer starts June 23: for one week only, get Lure e-gift cards at 50% off. Stock up on sunset dinners, oyster toasts, and wine-filled afternoons.

Buy now. Dine later. Offer runs June 23–29. Cards valid June 30–Sept 15.

Stretch the season. Savor it twice. 🌊 Bookmark this link to start saving on Monday:

Gift Cards | Fifth Group Give a memorable dining experience with an Atlanta restaurant gift card to Fifth Group's unique, chef-driven restaurants. Digital & physical gift cards available.