Hustle Less

Amazon.com just announced a partnership with the IRONMAN World Championship and I can imagine that many local bike shops were losing their minds. Really this is a great opportunity to focus on the unique brand that local small business (bike shops, running stores, gyms, coffee shops, etc) can create!

How the Local Small Business Can Beat Retail Giants by Creating a Third Place In a video featuring Mike Reilly, the voice of Ironman, Amazon announced it’s new partnership with Ironman Triathlon. Many athletes are already using Amazon for their triathlon needs. With limited time in their schedule between work, training, and other obligations, it’s easier to order things a...

As a brand, you are a storyteller. When you don't take time to get to know your potential customer, you will likely create a message that at best they ignore and at worst, alienates them.

One Social Media Post that Tells the Wrong Story Can Alienate Your Brand On your website. In your email communication. Through your interactions with people. Even in the way you dress, stand, and talk.