Ironed Out Media

Had such an incredible time networking and continuing my education and knowledge in order to better serve YOU, so you can better serve your clients!!

Had so much fun this weekend with PMP live !! Learning more and continuing my education to better serve YOU as a podcaster, so you can better serve your clients!!

😬More often than not, the branding of a business is confused by what the logo is, colors, fonts and slogans...even products or services are confused with branding.

👉However, these are completely different.

A brand is how a company or organization is perceived by the public...like a reputation.

Products or services is what is actually sold.

🧠Why is branding even important?
Because a company's brand is the blueprint to their marketing and sales efforts.

Marketing campaigns should change with product types, services offered, client journeys, etc...
But brand identity is permanent.

🎤A brand is the bedrock of a successful digital marketing strategy, but digital marketing can also affect public perception of your brand. You can't have one without the other.

👉The brand is who you are, and marketing is how you catch attention.

💙Double tap if you found this useful!!

YES! Buy ad space for quick results.
But those results are fleeting.
Purchased results go away as soon as you stop paying for them.

Then how can you have long lasting results?

👉Hashtag research.
👉Valuable content.
👉Engagement.

🔍Part of hashtag research is finding the tags that are most relevant to your business and your clients.
🔍Valuable content is a win-win because it's helpful for clients and builds your brands authority.
🔍Engagement is what it is. People want to interact with people - not a business.

Will you keep buying ad space? Or will you attract customers by optimizing your profile?

👇 Let me know in the comments!

Did you ever hear the song "Try Again" by AAliyah...

I doubt it could have anything to do with marketing...except the part when she sings..

"If at first you don't succeed, dust yourself off and try again..."

Well, maybe she wasn't the first to say it, but she gives it a nice ring.

Do the same thing, day in and day out; don't give up.

Create a campaign and follow those s.m.a.r.t goals daily.

Even if you do not get the results you were looking for - you have still succeeded. Because you TRIED something and now you know what doesn't work.

What campaign are you running this QTR?

Stop aimlessly scrolling through your feed!

Aimlessly scrolling isn't actually feeding you or your clients.
you're getting nothing but a numb tail by doing so.

Pop off insta...pop off facebook...and go create!
Create something and don't worry about messing up!
If you try and mess up 408 times, try one more time -
409 might be your lucky number.

STOP half-heartedly doing things...
Tossing money at digital marketing, just to have an ad run, will definitely get you a sale or two...

But isn't the goal to have repeat customers? Repeat sales? To build a client list.

This seems so elementary: "Always do your best".
But it's TRUE!
Do better now...you'll certainly reap what you sow.