juglstudio

Happy Friday! Here’s a peek at a rebrand project I’ve got brewin’. ☕️

✮ Happy Friday ✮ Here's another glimpse into the website redesign project I created for Fresh Pickens, a charming market and eatery based in Fredericksburg, Texas. From site architecture to product design and brand guidelines, I was all in on the vintage vibes! Need a helping hand with a design project of your own? Shoot me a DM — I'd be happy to chat with you!

Full case study link in bio.

Fonts: New Spirit & New Frank by from Adobe Fonts

Fresh Pickens is a local market and eatery located in Fredericksburg, Texas. Since their launch in 2015, Fresh Pickens has remained passionate about supporting its community, offering an array of locally sourced produce, deli-style meals, specialty foods, and assorted charcuterie boards to boot.

My goal with this rebrand project was to channel that nostalgic, hometown feeling of dropping into your local diner and knowing everyone’s name. While the company’s mission has always been clear, I wanted to uncover a distinct identity that would emphasize its community ties and bolster opportunities for growth through a bespoke website, community rewards program and brand-new store merchandise.

Link in bio to learn more.

✷

     ⁠