Silverbow Projects LLC

𝗜𝘀 𝗡𝗘𝗘𝗗 𝘁𝗼𝗼 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮 𝘄𝗼𝗿𝗱? Nope. If you aren’t using storytelling to communicate in your organization, you’re missing the most basic - the most human - form of communication.

YES, data is important! But very few people make decisions based on data alone. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝗮𝗰𝘁𝗶𝗼𝗻.

Storytelling is 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹.

Storytelling is 𝗿𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲.

Storytelling is 𝙝𝙤𝙬 𝙬𝙚 𝙢𝙤𝙫𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙.

Think about some of the best commercials you’ve ever seen. Here are a few of mine:

✏ Staples - The Most Wonderful Time of the Year: https://youtu.be/Iz56prGBiS8

😂 Snickers - Betty: https://youtu.be/KjLKFp3ARtI

✈ Delta - Will To Fly: https://news.delta.com/delta-media-campaign-celebrates-team-usas-spirit-resilience-and-unsung-heroes-supporting-world

It’s not the office supplies, plane rides or candy bars that are really inspiring here. It’s the communication of feelings you can identify with because you’ve felt them at some time in your life:

⌚ Needing time and space from people you love dearly.

💪 Working hard to accomplish a big goal (or at least you’ve

dreamed about it)

🍽 Being really hungry or out of energy

𝗔𝗻𝗱 𝘁𝗵𝗲𝘆 𝘁𝗼𝗹𝗱 𝗮 𝘀𝗵𝗼𝗿𝘁 𝒔𝒕𝒐𝒓𝒚 𝘁𝗼 𝗿𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂 𝗼𝗳 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽.

So I ask you again, what story do you need to tell this year? If you need help uncovering it or crafting your story, get in touch. We can chat about it over virtual coffee (seriously, no obligation - I love to talk about storytelling and it helps me too). And, if you’d like to hire us to collaborate with you, we can explore that too.

Pictured: Jeni with her popcorn ready to hear, craft, polish and publish your story

We’re always proud but today we’re of Partner Jeni Keeler who’s been helping Delta tell stories to highlight their partnership with Team USA. She travelled to Atlanta for their livery reveal today to meet the people she’s been writing about and help their team