Rose Genius

Launching a new product can be SUPER expensive, but there are ways to reduce your costs without sacrifing the quality of brand.

Cutting cost does not mean making your brand look cheap. Truthfully big brands cut costs all the time and nobody ever says anything about it. 🤷🏽‍♀️

Partly because they are big brand and people assume that because they can afford the latest and greatest marketing materials or hi-resolution images.

Even though that may be true, they usually aren't going to pay top dollar if they don't have to.

Here are 5 ways can you cut cost during launch without spending a ton of time researching vendors or sacrificing the quality of the brand because you need a large quantity at lower cost.

▫️Use vendors that don't require a maximum order quantity (MOQ).

▫️Take advantage of packaging promotions for custom mailers, boxes, tape, and even custom stickers.

Our favorites are

▫️Use online or local printing services for lablels and inserts

▫️Invest in a thermal printing shipping printer like to help take some of the stress out of shipping process.

▫️Use a simple aesthetic- overcomplicating your packaging or marketing materials can cost you a lot of money. Especially if your are trying to use more than 2-3 colors.

Using a simple aesthetic will save you time in the long run and keep you from second guessing your brand vibe.

Think about all the unnecessary expenses that you have throughout the quarter. There are endless ways to cut cost with sacrificing the look and feel of your brand.

What are you favorite packaging vendors?

Believe it or not attracting your ideal customer is like dating

And yes this applies to online dating too!

Before you can make it official you have to start talking and get know them, It’s not just a I see you and you see me so now we are together, together.

It’s quite the opposite. 🫣

Today's consumers spend a lot of time on social media and even more time liking or reposting something from their favorite brands.

Here are three easy ways to use the concept of dating to learn how to create content to get your ideal customer to pay attention to your brand.

▫️Understand what’s important to to your customer
▫️Focus on creating content where they spend their time
▫️Understand what makes them buy

Before you can get your customer to buy you have to give them a chance to get to know you and what you are about.

The only way to do that is to put yourself in front of them in the spaces that they hang out the same way you would if you were trying to date someone new.

Do you observe your ideal customers? Let us know in the comments 💭

instagramgrowth

Creating brand new content every week is a drag! And why you should stop doing it…

Like if you really think about it, who came up with the bright idea that spending hours creating new content was the wave 🌊

It’s far from it! Which is why we thought that we would share our latest strategy that will help you consistently show up and spend less time creating content.

Goodbye unrealistic expectations. Hello repurposing 👋🏽

Let’s get into. Try these 5 steps to help you create your content schedule for the next two weeks:

▫️Reuse content that performed well
▫️Recycle carousel posts to create static posts
▫️Reuse stories posts to create reels
▫️Recycle stories contents for new promotions
▫️Remove the rest

We know it sounds crazy to keep recycling the same content but honestly you get new eyes on your account all the time. People always need a reminder. More importantly they need you to keep them in the know.

Remember the goal is always to show up to the problem looking like the solution. 💎

Creating brand new content every week is a drag! And why you should stop doing it…

Like if you really think about it, who came up with the bright idea that spending hours creating new content was the wave 🌊

It’s far from it! Which is why we thought that we would share our latest strategy that will help you consistently show up and spend less time creating content.

Goodbye unrealistic expectations. Hello repurposing 👋🏽

Let’s get into. Try these 5 steps to help you create your content schedule for the next two weeks:

▫️Reuse content that performed well
▫️Recycle carousel posts to create static posts
▫️Reuse stories posts to create reels
▫️Recycle stories contents for new promotions
▫️Remove the rest

We know it sounds crazy to keep recycling the same content but honestly you get new eyes on your account all the time. People always need a reminder. More importantly they need you to keep them in the know.

Remember the goal is always to show up to the problem looking like the solution. 💎