Get Social Sis

👀No judgment… but this is the face I make when someone says, ‘I’ll figure my content out as I go.’”

And listen…

Figure👏🏽it👏🏽out👏🏽as👏🏽you👏🏽go is not a strategy. It’s stress.

It’s Q1.
This is the part of the year where things are supposed to get organized, not chaotic.

When you don’t plan your content ahead of time:
🙅🏽‍♀️You post when you remember
🤦🏽‍♀️You skip days… then weeks
🤦🏽‍♀️You waste time trying to think instead of actually working

A content calendar is just deciding in advance what you’re posting.

A content strategy is knowing why you’re posting it.

That’s it.
Nothing fancy. Nothing confusing.

The goal is simple:
You shouldn’t be thinking about social media every single day.

Your content should already be decided…
So you can focus on running your business.

And if we’re being honest…
Q1 is already moving. This is your sign to get this handled now, not later.

If you want someone to look at your social media and tell you, plainly:
What makes sense
What doesn’t
And what needs to change

Then girl just say that 🙋🏽‍♀️.

So quick question…and be honest. Do you have a real content plan for Q1, or is it still living in your head? Gather here👇🏽

Hey Sis, let's get down to business!

You must know who you are selling too, and what problem you are solving for them before you create your marketing strategy! Generally, most business owners know the age range and gender of their target market...but nothing else🤦🏽‍♀️.

Let's look at the key components in creating your client avatar, as well
as steps to take prior too your marketing strategy 👇🏽:

1.List down the benefits of your product/service. Also, what pain points does your product address?

2.It's time for a competitor analysis, so be sure to look at who your competitors are/aren't addressing, as well as who follows them on social media.

3.Demographic- ask yourself how old your audience is, what's their gender and where are they from ( for service based businesses).

Behavioral- Observe their online shopping habits, and actions taken on websites.

Psychographic- Think about what they're like personality wise, and what they're passionate about! What do they value, and if they're very opinionated on certain topics. Lastly, what's they're current lifestyle like?

After answering these questions , you should have a clear understanding as too who your audience is, and how to speak their language💕.

What are your thoughts, and do you feel confident in who you are selling too?

Happy Algorithm August💕!

Let's remember to:
Be Consistent
Get Your BRAND Development In Order
Engage Engage Engage
Post Meaningful Content
Adjust Content Based Upon Pillars

What do you need help with in your business this month📢👂🏼👇🏽?