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I feel like a broken record at this point 💔
but someone has got to fight the good fight
If you're competitors are bidding aggressively on your category terms
Then don't fight them there.
You'll end up...
1. Wasting a lot of spend
2. Having super high CPCs
3. Competing with not "true" competitors
Instead, consider bidding on your product's features and capabilities.
These have:
1. Little competition
2. They prime your BOF with users
3. Have cheaper CPCs and result in more MQLs later
Just a thought :) I like to do this with all my 90 day sprint clients, especially if they are in a hyper competitive category environment
08/22/2024
if you saw my post last week, then you saw iteration 1 of my work station
but what do you think of it now? 𝗶𝘁'𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗶𝗻𝘀𝗮𝗻𝗲
Let me break it down for you...
1. Standing setup good for me ole back
2. Natural light with the window to shine my ole geaser
3. Optimal microphone placement with moveable objects that don't get in the way
'nuff said, 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝗲𝘁𝘂𝗽
can't be beat
thought you guys would like to stay updated with it
08/13/2024
I've lost count of my episodes (I think this is 22 but could be 23) 😂
But I had the pleasure of having the one and the only Julia Winn on the pod :)
We talked a lot about CONTENT....
That's right 🤓 Things like:
1. How to create content that answers your prospects questions
2. How to secure MIND REAL estate
3. And ultimately how this real estate leads to sales/referrals
Was a cool episode, and one of the last ones we will have talking about something other than Google Ads 😬
I know I promised only Google Ads content moving forward but this one was too good to not post :)
Give it a listen by clicking this link: https://buff.ly/3YIdZPT
Follow my show on Spotify, Apple or YT for weekly Tuesday morning uploads!
Some say it may just make your commute to work more enjoyable 😉
^ that's not a promise though 👻
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