Lightmark Media

These words remind us why we do what we do.

We’re more than just a service provider – we’re partners in our clients’ growth and success.

When they win, we win.

You can learn more about our clients here: https://bit.ly/42pQQ6j

If you’re raising capital, there are “four conversions” that have to happen before an investor wires you funds.

Let’s focus on the first one: Stock Market > Alts

Traditional investors who focus solely on public markets may be unaware of or not interested in the opportunities and benefits of alts like real estate.

According to Lance Pederson, our partner in 10XYCR, part of your job as a sponsor is to take them from “ignorant” to “enlightened,” and it starts here.

If you do your job well, a mental shift or “conversion” will happen when a potential investor realizes that alternative investments can help them achieve financial goals (and that traditional investments alone can’t).

Helping investors “convert” to believing in the power of alts is a great way to open the door to future conversations about specific alternative investing strategies, best practices for executing them, and even specific investment opportunities.

“The medium is the message” - Marshall McLuhan

Or, in 2025, the media DETERMINES the message.

The video featured on your website is going to look much different from the video you feature on your social media.

For example, when someone clicks "play" on your About page, they've already shown intent.

They want to know you.

This permits longer shots, fewer cuts, and a more measured pace that builds connection rather than capturing fleeting attention.

What many don’t realize is that the same raw footage can serve you on both your website and social media through strategic editing.

Take a look at our work with Kevin and Brian from Sunrise Capital Investors.

Sunrise’s masterclass on mobile home investing uses steady, authoritative shots that build trust and expertise.

If you take a look at their socials, however, you’ll see that this same content features rapid visual changes that capture scrollers and make them pause on their content.

You don’t need to change your message when executing it throughout different mediums, but the delivery must adapt to where it lives.