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View Our Interview w/ GVP & Former CEO on & https://trueexec.com/post/70

Forecasting & Budgeting Rich, what advice do you have for forecasting performance? What principles or tools do you bring to predicting the company's performance quarter-to-quarter, year-to-year, and then, say, in 5 years? As a related matter, what do you think of big, long-term, "stretch" goals? How do you set them so that...

Our Interview w/ Founder of Crowdfunding Clothing Company Chris on Leading by Example https://trueexec.com/post/68

Leading by Example Chris, aside from sales, how do you measure employee and company performance in a creative company? Watch this video to see what he has to say. Key Takeaways: Lead from the front for creative work Set an example for employees

Another True Exec quote!

The traditional mass market approach is no longer effective. Consumers expect you to know what they want, when they want it, and how they want it to be delivered.

80+ Ways to Amp Up Your Small Business Marketing Materials Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you mak