Jeff Pfitzer

Can Your Social Media Strategy Focus On Your Business?
Daniel Sala is joining the podcast today to discuss content strategy and building success through serving clients, answering questions, and education. Tristan and Jeff have been watching Daniel grow and evolve; He is in the mortgage business and has recently changed companies. Tune in to hear about his journey!

Episode Highlights:
Daniel has been in the business for 19 years; He shares his various experiences.
How will consistent posting affect business? Daniel talks about his journey navigating growing an audience.
DMs on Instagram are bringing success to his business. There is a different dynamic of privacy and lack of pressure to commit.
Jeff asks Daniel to talk about how he started with Clubhouse and how it lead to other social media strategy.
As Daniel got comfortable on Instagram he switched over to TikTok as well.
Tristan asks how he has shifted his Social Media to be able to gain more business from it over the last year.
What about teleprompter?
What keeps you from holding yourself accountable?
Jeff reviews how Daniel found the sources to create the inspiration. Jeff talks about where he also gets inspiration without reinventing the wheel.
Jeff asks Daniel to share his daily goals and his cadence to stay on top of Social Media. How many videos, stories, reels?
What is Daniel’s content strategy? He shares about how he didn’t want the mortgage process to be something that they dread anymore and that spurred him to educate about different terms to the general public.
What about ARM? Is it always a bad thing? These are the types of the topics that Daniel will dive into and educate to help people make smart choices.
Jeff talks about the new Social Coaching platform with two calls per month with a range of people who are very basic on Social Media to very advanced.
The one thing you can’t compete with on Social Media is authenticity. Jeff asks Daniel his thoughts on going all in just talking about business or being a reality TV show?
Sitting on the fence, posting here and there? Daniel has advice for you.
The whole game is being relatable. How can you implement that?

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Daniel Sala:
https://www.instagram.com/daniel__sala/
https://promptsmart.com/
https://bigvu.tv/create/teleprompter-app
https://apps.apple.com/us/app/teleprompter-for-video/id1139307843

Grow Your Tik Tok Following Like The Ginger Marketer
Tristan and Jeff are back to share another segment from their second Social Genius virtual event highlighting Joshua Moore, The Ginger Marketer from Manchester, England. He has awesome advice for generating, capturing leads, and optimizing growth and performance on TikTok.

Episode Highlights:
Joshua does a lot of education and entertainment. He uses his God given talent to stand out.
Joshua goes by The Ginger Marketer. He joined TikTok during the lockdown and saw a big gap in the market. He explains how he created content based off of that and how it has developed overtime to now ( including 830,000 followers in 14-16 months on TikTok).
Tristan has been following him for awhile now and he loves the content that he provides. He asks what made him go to that niche?
What about the social listening aspect and how does it build strength in content?
Jeff asks, “Did you intend to target the real estate industry or did that happen by chance?”
Tristan asks, “What is the best advice you have given to real estate agents that they then have taken over and really worked to bring success?”
What is similar between tour guides and real estate agents? The Ginger Marketer suggests that real estate agents be the people to “sell their city”. It builds trust when you can showcase a history and understanding of the highlights of a place.
Video replies on TikTok- Are you doing them? What are the benefits?
Joshua shares what he is looking to switch up in the coming days that makes him excited.
Facebook seems to be taking a backseat in most conversations nowadays. Jeff asks Joshua to share about his Facebook Group and the power there.
How do you lead capture from a large Facebook group?
Lead magnets and strategy?
Joshua has a 7 Step Guide: How To Get 100K TikTok Followers in Less Than 6 Months.
Tristan asks Joshua what his coaching looks like.
Joshua is planning to return to talking with Social Genius by Drunk on Social.


Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Joshua Moore, The Ginger Marketer:
https://www.thegingermarketer.com/tt-growth-accelerator-landing-page46718594
https://www.facebook.com/gingermarketer/
https://www.facebook.com/groups/tiktoktipsgingermarketer/about/
[email protected]