Human Element

We recently received a services inquiry from a "new eCommerce brand" that at first glance looked to be legitimate. But digging a little deeper 🕵️, we realized it was a scam.

With AI enabling scammers to set up sites more quickly using generated but realistic-looking content and images, it's easy to fall prey to their schemes.

How should legitimate new eCommerce brands ensure their prospective customers know to trust them?

Human Element Senior Strategist Gary Goodman outlines the trust signals brands can employ to reassure customers.

For a start, avoid all unnecessary use of AI images, especially when it comes to products.

There are a variety of other ways to ensure folks know you're the real deal too. Read on for all the trust signals legitimate businesses use to dispel buyer skepticism.

Your Customers Think Your Store Might Be a Scam AI-powered scam sites are making customers skeptical of every new store. Here are eCommerce trust signals that prove your brand is the real deal.

Our team is in Cologne, Germany, excited for Shopware Community Day!

If you see Jason Magee, Paul Briscoe, and Adrian Pescar, say hello!